How Do Gyms Benefit from the Multisport Card Program?
How Do Gyms Benefit from the Multisport Card Program?
Blog Article
Ever wondered how much your gym earns every time you swipe your Multisport Card? This popular employee benefit, available in Poland and other European countries, allows users to access hundreds of gyms, pools, and wellness centers with just one card. But what about the gym owners? How profitable is it for them? In this article, we'll explore how gyms actually make money from the Multisport program. For more details on how gyms benefit, you can check karta multisport ile zarabia siłownia.
What Is the Multisport Card?
The Multisport Card is a benefit provided by companies like Benefit Systems. It offers employees access to various fitness centers, yoga studios, swimming pools, and more. For a small fee, usually covered by the employer, users can visit multiple facilities without having to pay for individual memberships. The flexibility and cost-effectiveness make it a popular choice among fitness enthusiasts.
Why Do Gyms Join the Multisport Network?
You might wonder why gyms would allow access to their facilities without charging users the full membership price. The main reason is exposure. Being included in the Multisport network gives gyms visibility among a wide range of potential customers. Multisport users can discover gyms they might not have known about otherwise, which could lead to future memberships and other services.
How Much Do Gyms Earn Per Visit?
So, how much do gyms actually make when a Multisport user swipes their card? On average, gyms earn between 5 to 10 PLN per visit from a Multisport user. While this is much lower than what they’d earn from a regular paying member (where a single drop-in visit might cost 20–30 PLN), the benefit comes from the volume of visits. Gyms receive a steady stream of visitors, which helps keep the facility busy.
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The Costs Involved for Gyms
While gyms earn money from the Multisport program, there are also costs to consider. These include staffing, utilities, cleaning, and the maintenance of equipment. With the increased foot traffic, the gym faces higher operational costs. Additionally, frequent use of equipment like treadmills and weights can lead to quicker wear and tear, resulting in higher maintenance expenses.
Comparing Multisport Earnings to Regular Members
Let’s put it into perspective. Suppose a gym gets 1,000 Multisport visits per month. At 7 PLN per visit, that adds up to 7,000 PLN in revenue. But if the gym had 100 regular members each paying 100 PLN per month, the total revenue would be 10,000 PLN, with less strain on the resources and staff. Although Multisport brings in more visitors, the revenue per visitor is significantly lower.
Challenges for Gym Owners
There are several challenges gym owners face when participating in the Multisport program. The most significant issue is the low payout per visit. For many gym owners, this payout doesn’t justify the increased strain on resources like equipment, staff, and utilities. Additionally, the influx of Multisport users during peak hours can lead to overcrowding, which may diminish the experience for both paying and non-paying members.
Is It Possible for Gyms to Negotiate Better Deals?
Yes, gyms can try to negotiate better terms with Multisport providers, but this can be difficult. Larger gyms or those in popular locations have more bargaining power, while smaller gyms may struggle to get better deals. Opting out of the program is always an option, but it means losing access to the exposure and foot traffic provided by the Multisport network.
Maximizing the Multisport Program: Other Opportunities
Despite the challenges, there are ways gyms can still benefit from the Multisport program. Increased foot traffic provides opportunities to upsell additional services, such as personal training sessions, premium classes, and products like supplements. Some gyms have been creative in leveraging Multisport users by offering workshops or exclusive services that aren’t covered by the Multisport card.
Conclusion
While the Multisport Card provides an excellent benefit for users, it presents a unique challenge for gym owners. While gyms earn less per visit, they benefit from increased exposure and foot traffic. By balancing the volume of visitors with operational costs, gyms can turn the Multisport program into a profitable venture. Exploring creative ways to upsell additional services can also help gyms increase their revenue.
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